8/28/2023 0 Comments One medical competitors![]() retail, consumer electronics, food), and now it is clear that healthcare is in its sights. Who will own the consumer relationship, and what will that relationship look like? Amazon has demonstrated enormous appetite across multiple industries to own the consumer relationship (e.g.Not because things will change overnight, but because this acquisition confirms that a new wave of healthcare innovation and transformation is coming.Īmazon’s move lies at the nexus of consumer needs, digital transformation, and broad-reaching business opportunities in healthcare-an intersection that should raise serious questions for all organizations in the healthcare ecosystem (health systems, physician groups, payers, investors, and tech companies) to carefully consider. One Medical brings important assets-including nearly a million patients spread across the country who are affluent, technologically savvy, and engaged-and a highly effective, proprietary electronic health record (EHR) with 15 years of rich patient data. The acquisition likely represents a longer-term play beyond the opportunity to purchase an innovator in need of a large-scale partner. At nearly $4 billion, the acquisition of One Medical is Amazon’s third largest-a commitment that dwarfs its previous efforts in healthcare. The company’s earlier investments and ventures (including PillPack, Halo, Amazon Care, and even Haven) seem to have provided learnings and building blocks. Since Amazon announced its agreement late last week to acquire primary care disruptor One Medical, speculation has abounded-what will this acquisition mean for the healthcare industry, for traditional provider organizations, and for patients? What’s Trending: Amazon Makes Yet Another Push into Healthcare with $3.9B Acquisition of One Medical
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